The Sobering Truth
The connection between alcohol and cancer
This mockup editorial magazine cover takes a dark yet playful approach to a widely overlooked health risk— the link between alcohol consumption and cancer. Set in a moody bar, it depicts a drinking scene with personified cells unknowingly sealing their fate, guided by a sly, tumor-like bartender. Every poured drink comes at a cost— the integrity of their DNA. Poisonous-looking liquor bottles and ominous lighting serve as a visual metaphor for how alcohol quietly fuels cancer development, a reality often drowned out by its social allure. Through this unique imagery and subtle storytelling, this piece challenges the viewer to reconsider what’s really in their glass.
Source that inspired this artwork: cancer.gov/about-cancer/causes-prevention/risk/alcohol/alcohol-fact-sheet
Roles: Research, Sketching, 3D Modelling, Layout design, Rendering, Compositing, Editing
Audience: General audience
Clients: Professor Shehryar Saharan (Biomedical Communications Professor, University of Toronto)
Communication Objective: Depict the topic from a compelling and recent research article of your choice in an editorial style.
Medium: Web, Digital, Print
Software: Autodesk Maya, Adobe Photoshop, Adobe Illustrator